Light-reflecting sticker featuring a stylized “L.A.” graphic inspired by the cover of the Getty Graffiti Black Book (LA Liber Amicorum) held in the Getty’s collection.

 

The elegant L.A. logo was designed and rendered by Prime, a founding father of stylized street-lettering unique to the City of Angels. Born Jose Reza in L.A.’s Pico-Union district, Prime’s early geometric ‘calligraffiti’ was known locally as Cholo script and soon became associated with tagging one’s turf. Prime’s cursive L.A. adorned the cover of the Getty Graffiti Black Book, which bound together 143 artworks on paper by prominent ‘graffiti’ and tattoo art-writing crews throughout L.A.